Turning fan imagination into reality at the Final Four
At the Men’s and Women’s Final Four, AT&T’s Tournament of Dreams invited fans to step beyond spectating and into their imaginations. After completing a short quiz, fans generated custom-designed basketball courts—underwater, in space, on the beach—and then competed live with dynamic gameplay and a healthy dose of March Madness energy.
FILE UNDER
• Experiential
• Generative AI
• Fantasy Basketball
AGENCY: Wasserman