The world’s hottest cat bands reinvent the world’s hottest cat food jingle.
A new trend has emerged: cat bands. Real cats, with real musical talent, just waiting to be discovered. What if Meow Mix could kill two birds with one cat: revive their classic jingle and give these cat bands the exposure they deserve? They’d get Meow ReMix—an integrated campaign that introduces feline musicians and their renditions of the fabled cat food jingle. We built a world where cat musicians may just exist and where all cats sing for Meow Mix in several genres.
File Under
• TV
• Social
• Singing Cats
Agency
Publicis PSOne
We created four musical cat artists, each with their own rendition of the classic earworm
In addition to the broadcast videos, more niche genres ran on terrestrial and streaming radio.
Meow Remix - Radio Stories
We hacked Instagram to turn our Stories into a simulated music player, where users could toggle back and forth across the Meow ReMix tracks within the Story.
