Spec ads and experiments, keeping myself abreast of the latest in generative AI.
Gatorade Frost — Step Into the Fire
A spec spot featuring the cooling power of Gatorade Frost. Made with Nano Banana and various video tools (Veo, Kling).
You’re My Nepo Baby
AI-generated song and music video telling a tale as old as time. A nepo baby is someone born into fame, and this is their fever dream of celebrity, privilege, and dirty diapers.
Towers of New York
Flashcards to help you recognize the skyline of New York City. Testing out the capabilities of copy-heavy design with GPT 2.
Classic Ad Movie Posters
What if classic ad campaigns were promoted in the style of classic movies? Another experiment testing GPT 2’s capabilities of graphic design featuring lots of text.
Really Expensive Outfits
Experimenting with turning flatlay products into final video shoots. Going all out with very expensive clothing and inadvisable modeling scenarios...
Nothing Phone — Leave with Nothing
Smartphones have become an endless loop of tiny advancements, leaving people craving an escape from the typical smart device.
At Leave with Nothing, guests enter an escape-room-style challenge where the only tool they’re given is the new Nothing Phone. They use its unique design and features to solve puzzles and earn their way out of the maze.
A hand drawn perspective sketch served as the foundation for the AI render.
Chomps Beef Sticks — Chomps Hunter
Modern life has stripped away our hunter-gatherer instincts. However, the desire to track, hunt, and earn our protein is still wired into us.
Chomp Hunters is an immersive woodland experience where guests use laser rifles to “hunt” animatronic Chomps beef sticks, earning points and real beef sticks based on their performance.
From sketch to final render with AI
The Flat Pack
Just exploring my somewhat-weird obsession with my vacuum sealer.
Out of Context
Highbrow activities in lowbrow spaces. And vice versa.
Robber Baron Fighting Championship
When Elon Musk and Mark Zuckerberg discussed fighting in an MMA match, I found the whole thing pretty rediculous. The historical leaders and oligarchs of the past would never act so foolishly. Or would they?
Pompey is spelled correctly. Trust me.