My feelings about AI seem to change almost as fast as the technology itself.
Right now, I’m not particularly interested in using AI-generated images or video as final, customer-facing advertising.
What I am very excited about is using AI to get to ideas faster, to visualize them, and to pressure test them before making them real.
Gatorade Frost — Step Into the Fire
A spec spot featuring the cooling power of Gatorade Frost. Made with Nano Banana and various video tools (Veo, Kling).
You’re My Nepo Baby
A riches-to-riches story. “You’re My Nepo Baby” is an AI-generated song and music video telling a tale as old as time. A nepo baby is someone born into fame, and this is their fever dream of celebrity, privilege, and dirty diapers.
PROCESS
Music: UdioAI
Video: Krea AI, Luma Labs
Images: Midjourney, Ideogram
In some instances, iconic shots from cinema history were used in Midjourney as reference (I’m sure Kubrick would not be pleased).
Chomps Beef Sticks — Chomps Hunter
Modern life has stripped away our hunter-gatherer instincts. However, the desire to track, hunt, and earn our protein is still wired into us.
Chomp Hunters is an immersive woodland experience where guests use laser rifles to “hunt” animatronic Chomps beef sticks, earning points and real beef sticks based on their performance.
From sketch to final render with AI
Nothing Phone — Leave with Nothing
Smartphones have become an endless loop of tiny advancements, leaving people craving an escape from the typical smart device.
At Leave with Nothing, guests enter an escape-room-style challenge where the only tool they’re given is the new Nothing Phone. They use its unique design and features to solve puzzles and earn their way out of the maze.
A hand drawn perspective sketch served as the foundation for the AI render.
The Flat Pack
Just exploring my somewhat-weird obsession with my vacuum sealer.
Robber Baron Fighting Championship
When Elon Musk and Mark Zuckerberg discussed fighting in an MMA match, I found the whole thing pretty rediculous. The historical leaders and oligarchs of the past would never act so foolishly. Or would they?
Pompey is spelled correctly. Trust me.
UNH Law Recruitment Posters
Social posts and printed posters, flexing Univeristy of New Hampshire’s idyllic natural setting as the perfect place to get your law degree.