S&P Global – Change Pays
S&P Global is known for economic data and insight. For International Women’s Day, they wanted to demonstrate how that data caan be used for social progress.
We created "Change Pays," a campaign that spotlights the positive impact of gender equality in the workforce. Leveraging S&P's in-depth research, the campaign kicked off with a high-visibility installation in New York's Oculus, and carried on in social and digital.
FILE UNDER
• Experiential
• Social
• Gender Equality
• Pre-2024 Optimism
Agency:
Publicis New York
Hanging currency, featuring the faces of women, created a unique double-sided optical illusion
The installation featured modified currency from the world’s largest economies.
We brought S&P’s facts and figures to life in digital and social.
The Vital Statistics
The campaign continued in paid and owned channels, putting a human face on S&P's compelling case for gender equality in the global workforce.
